Learn how did Amity University generate Social Proof in their Marathon Event and how can you do the same
About Amity Gurugram Marathon
Deciding the type of social proof
User-Generated Content is one type of Social Proof. Where your participants(users) share the content on social media platforms with your brand tags in their caption. Amity decided to go forward with GoKapture for their Hashtag Printer service in order to generate Instagram and Facebook mentions and hashtags. Hashtag Printer was a clear choice because almost every participant takes selfies, photos and videos during their run.
How did Hashtag Printer help in the marathon?
GoKapture’s Hashtag Printer prints all the pictures uploaded on Facebook and Instagram with #AmityGurugramMarathon within 9 seconds at the ground itself. The photos can be collected by the participant at the booth. Everybody tags the brand in their picture in order to take the printed photos for free as a souvenir from the event.
The event used the services of GoKapture for the second time in a row this year (2019). With 5000 participants, Hashtag Printer was a super hit and the social media posts generated on account of it garnered a fantastic 6850 likes. With 900 hashtags, the event scaled a reach of a stupendous 1 Million.
Advantage of the Hashtag Printer
- 1. 1 Million brand reach on social media with 900+ photos got tagged with the brand’s hashtag.
- 2. 900+ branded photos received by the participants, which will be kept with them forever.
- 3. The social proof helps the brand and the event to market themselves for future events and products.