Wowing the 2023 Auto Expo in Delhi NCR with the Word Cloud Photo Booth for Greaves

Wowing the 2023 Auto Expo in Delhi NCR with the Word Cloud Photo Booth for Greaves

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The mighty buzz surrounding the 16th Auto Expo, returning a year later in 2023 to Delhi NCR was sated by enthusiastic participation and a lively crowd. The Auto Expo is a biennial festa, constituted by two simultaneously running events, namely the Auto Expo: Vehicles in India Expo Mart, Noida and the Auto Expo: Components at Pragati Maidan, Delhi. Organized jointly by Confederation of Indian Industry, the Automative Component Manufacturers Association and the Society of Indian Automobile Manufacturers, the Auto Expo: Vehicles was held from January 13 to 18, for five days.

Greaves chased the chill away at the 2023 Auto Expo: Vehicles with not only its thoughtful, engaging display of sustainable products but also its excellence in design and execution. Greaves Cotton is a diversified engineering company with vast and eclectic expertise to boast of. The 2023 Auto Expo saw the brand unveil its celebrated Ampere Primus, along with five more Made-in-India product components, including two scooters and three innovative 3-wheelers. With its long-held commitment to sustainable development and responsibility to the environment and the people, the central idea behind this expo’s exhibit for Greaves may be gathered from its motto of “Moving India: Smart, Sustainable, Electric.”

Building up on its marketing strategy for the event, Greaves chose a fun, creative means that could embody the values the brand has stood by and held close to its motivational core, quite literally! Greaves sought GoKapture’s services not only for the actual days of the Expo but also the two earlier days that the Auto Expo reserves every time for orderly media interaction. Thus, they rented out GoKapture’s Word Cloud Photo Booth for the expo to be able to best convey their grasp on what’s current and trending and face the cameras with their best foot forward. The Word Cloud Photo Booth for expos is a mighty conmingling of the selfie booth, word art and, in fact, also akin to a more tangible form of a hashtag campaign.

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Swift and efficient, the Word Cloud Booth transforms pictures of users into word art, providing some interesting variety that gauged greater attention at the Expo. As the Word Cloud software functions upon the keyword input provided by the customer, Greaves Cotton was able to instill its message in each printed takeaway for the booth’s visitors with both visual and verbal cues. Generating an applause-worthy output of about 700 prints, the Word Cloud Photo Booth in Delhi NCR helped supplement the traction at the Greaves Cotton booth and warmed up the attendees to a deeper and friendlier reception of the brand’s communication attempts.

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GoKapture puts the needs of its customers first, understanding what they’re really asking for and tailoring packages accordingly to help realise their vision. This Word Cloud Photo Booth in Noida is an excellent example of how we provided them the essential photo booth service, the output from which they could combine with their internally designed jacket as they wished for their branding requirements. Our customisation options go beyond aesthetic, allowing for technical and executive adjustments.

Check out the quality of our Word Cloud Photo Booth (Watch it in HD):

GoKapture’s photo booths in the Delhi NCR region are are loved widely to enhance the ambience and ensure that the attendees are stoked at exhibitionscorporate launches and events, and weddings and birthdays alike. We also command expertise in experiential marketing to help make your brand grand and reach the audience you seek, in the manner you’d like. So if you’re participating in an expo, trade fair or a fest, check out our following products and the myriad possibilities they offer:

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