How Y-axis upped its student engagement with UGC For Y axis
Y-Axis, an overseas consultant company, assists in immigration as well as study abroad options. Their clients comprise those looking for an overseas career, immigration or universities abroad. As part of their marketing efforts, Y-Axis reached out to colleges to talk about the options that students can exercise to study abroad. GoKapture was part of their student engagement initiative so as to help them get a great reach on social media. Hashtag Printer was an instant hit with the college crowd. With a 1000-strong student audience across 3 colleges, the Hashtag Printer proved to be an extremely effective tool, enabling a total of 700 hashtags on social media. Y Axis prides itself on its word of mouth promotion and this UGC provided great leverage for it to reach out to a larger student community.