How a Sound Engineering Academy got UGC from a niche audience of DJs
PATSAV is a new age Sound Engineering and Music Technology Academy that gives alternative career training choices in Disc Jockeying, Sound Engineering, Electronic Music Production, Photography, Videography and Event Management. For the launch of its new branch in Gachibowli, Hyderabad, GoKapture set up its Hashtag Printer facility to engage the invitees, who primarily comprised of aspiring DJs. Commendably enough, of the 100 people attending the event, 60 posted their pictures with the exclusive hashtag #PatsavGachibowli and gave the brand the much sought after visibility on social media. Since the client has a young audience opting for unconventional careers, this UGC gave its offerings the credibility of being a sought after training school for Sound and Music Technology.