A Fullhouse Show at NAB Family Day with AI Photo Booth in Gurgaon and Other Engagement Activities
On July 6, 2024, National Australia Bank hosted its annual Family Day event with incredible fanfare at the Orana Convention Centre, Gurgaon. The day proved an incredible milestone in its own right for NAB in India, generating immense buzz with the spectacular show that it put on.
Counted among the world’s largest banks, National Australia Bank is a provider of private banking services, loans and other financial assistance to a cosmopolitan clientele. Established in 1981, NAB has cemented its position of trust and exclusivity in terms of services. The bank has global innovation centres in many countries, with the one in India situated in Gurgaon.
Objectives: NAB’s Family Day 2024 was meant to provide a conducive environment for its associates to mingle, recharge and also reconnect with the brand in a more meaningful manner. With this agenda, the organizers came to GoKapture for help in designing their event around smart corporate engagement activities that would inculcate a team spirit and be a major step in the direction of achieving work-life balance under the brand name of NAB. Thus, we were to create a setup within the given space that could be best optimized to attract attendees of varying ages, while granting NAB greater visibility throughout the day.
Solution: For starters, we focussed on getting all eyes on the event, including those in digital spaces. To this end, we created an immersive event photography experience with three super fun and trendy photobooths that would capture the goings-on from every angle. Beginning with the rising corporate engagement hero in town, the AI Photo Booth in Gurgaon, we ensured there was something for every attendee to connect to. From gorgeous Jahnvi Kapoor to Bhool Bhulaiya’s iconic Akshay Kumar, our AI Photo Booth software housed a sprawling connection of Bollywood movie characters from various decades, letting every booth user take their pick to secure their lovely transformation.
The adventure continued uninterrupted with the Multi-Exposure Photobooth, popularly known as the Duplicate Photo Booth. You can easily guess why- it makes it possible for you to be in multiple places at once! Making a stray childhood dream a reality in awesome pictures, this photobooth drew the attendees to get creative with their poses and leave with the coolest shot possible.
Last but not the least, we took a little detour towards a more active route- the Treadmill Booth that had everyone gallivanting and bringing out their most glamorous walks! An exciting variant to the crowd-favourite 360 Spin Booth, our Treadmill Video Booth uses green screen technology to turn your guests’ little trots into dynamic videos that will guarantee a social media hit. For NAB, we transformed the captured videos into vibrant ramp walk shots that ensured that every person shone in their brightest colours.
Check out the quality of our custom marketing games and photobooths in Gurgaon (Watch it in HD):
The second component towards securing an unforgettable event was a set of custom interactive games that allowed the attendees to let loose and feel giddy with the adrenaline rush. We installed two IoT-based games to invigorate the crowd. First up was the Punching Bag activity, a solitary experience that invited every guest to take their mightiest hit and score high on the leaderboard. Complementing it was the Cycling activity, meant for two players to compete at once and pedal to the finish. While the former packs the nostalgic charm of a local fair or an arcade, the latter is a fully customizable multi-player setup that can be designed ether as a competitive race or as a team activity with a task to finish.
Outcome: Every one of our photo booths in Gurgaon proved a colossal hit, amassing queues of enthusiasts to take unique, branded shots of themselves home. Along with the fun little gaming zone installed at the venue, we were able to realize the following goals for NAB’s annual gala:
- The setup was thoroughly customized to include NAB’s elements and heightened brand awareness for the varied groups in attendance.
- The three photobooths were chosen with contemporary trends in mind, resulting in interesting captures that would encourage social sharing and were able to generate significant buzz online.
- The photo and video booths produced custom takeaways for every booth user, be it a soft copy or a photo print, in minutes, and helped prolong event recall.
- The branded gaming zone thrilled and regaled every attendee, be it a senior company associate or their seven-year-old kid. This allowed everyone present to truly feel like a part of the celebration.
- The interactive features invited active participation from the confident, the stylish, the social media-savvy, the camera-shy, the competitive and many others. This element of involvement strengthened the associates’ positive impression of their work environment, while simultaneously boosting brand visibility among their family members.
- Overall, the setup contributed to glorious engagement, ensuring there was never a dull moment, uplifting the ambiance with much cheer and laughter.
When it comes to corporate family day celebrations, GoKapture guarantees to leave no stone unturned in revitalizing your brand and helping associates strengthen their ties. From Microsoft to Deloitte, we are committed to send your guests home with the most enduring memories, whether it is one twirl at a time with the 360 Video Booth or a mini adventure via VR Games. Spread cheer to last months with our trendy photobooths in Delhi NCR and other event technology offerings, such that the momentum stays until the next annual company gala comes around.
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