TransUnion Triumphs with AI and Glambot Photo Booth in Mumbai
On July 18 and 19, 2024, TransUnion organized a massive gala for its associates at The Westin, Powai to unveil its next goal and fuel the employees towards making it a success.
A major player in global economics, TransUnion is an information technology and services company, rallying around the central cause of “Information for Good.” In the past fifty years since its inception, it has grown from a credit-reporting agency to a mine for insights and reliable data for consumers to make sound investments and seek valuable business opportunities and for various client companies to empower their brand identity and optimize planning. Today, TransUnion is providing a range of services such as credit reports, debt recovery and fraud alerts in diverse industries, from automotive to entertainment.
Objectives: The event was an internal company affair, meant to announce TransUnion’s goal towards reaching USD 500 million in profits. But at the same time, it was a show of the company’s strength and commitment to take on new challenges and succeed at them. Thus, the gala sought to make a prime exhibit of TransUnion’s brand power and reaffirm its image as a leader in the industry. With this vision in mind, the organizers came to GoKapture to empower this company event with interactive event technology that would ensure an unforgettable day and heightened brand awareness.
Solution: This TransUnion event was woven around the theme of ‘Paanch ka Dum’ and ‘Accelerate to 500 Million’, underscoring the need for a buoyant ambiance that would infuse the crowd with vigour. Thus, the team at GoKapture decided to install a combination of our most fabulous photo booths in Mumbai that would treat the guests to a gala of a time. First off, we laid the ground for an evening of suave moves and elegant poses with the Glambot Photo Booth. Featuring a simple yet glamorous backdrop against which the attendees danced to their beat, the Glambot in Mumbai is an instant charmer.
Check out the quality of our Glambot Photo Booth in Mumbai (Watch it in HD):
Next in line to light up this corporate meet-up on fire was our beloved AI Photo Booth, that has quickly ascended the throne of corporate engagement genie with its incredible generosity of options. Keeping with the theme, we designed an AI Photo Booth experience for users wherein they could feature as F1 racers and seal their fueled speed fantasy in stunning pictures. Options were also made available for the TransUnion associates to procure their own custom badges with their geared-up racer avatar.
Outcome: The unbeatable combination of the AI Booth and the Glambot Photo Booth in Mumbai proved an engagement lottery for this occasion. Our twin booths at the event secured a solid check on the following:
- The photobooths were an engagement powerhouse, lifting the atmosphere into a thoroughly cheerful mood and beckoning guests to take their best shots. They also reaffirmed the work-family spirit and contributed to the brand’s bid to create an encouraging and comfortable work environment.
- Both the photobooths were adequately branded to carry TransUnion’s name and the occasion’s theme, elevating brand visibility and emphasizing the purpose of the gathering.
- The AI Photo Booth and the Glambot Video Booth are both trendy and fun interactive media, ideal for a TikTok and Instagram-savvy generation. Thus, the enthusiasm for the same also resonated online by prompting users to take to social media to share their experiences.
- The booths generated branded souvenirs for the attendees to take home with them, be it actual photo prints placed in custom photo jackets or the Glambot clips.
- Overall, this creative photobooth experience steadily doled out joy and memories, helping propel those in attendance to renew their commitment and energize themselves to achieve the newly announced goals.
Corporate events, whether they are massive family day celebrations or sober internal gatherings, demand due attention to be paid to designing engagement activities that regale without distracting. GoKapture has, time and again, customized its offerings to deliver the perfect branded event experience for all. You may want a custom branded gaming zone to channel your company’s fervour, or an immersive photobooth to capture the championing spirit in motion. Let us help you breathe life into your vision.
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