WOW Skin Science Wows the Crowd at Nykaaland 2023 in Mumbai with Interactive Game Vending Machine
With household names such as Katrina Kaif rocking the stage, a crowd of a whopping 15,000, and over 80 featuring brands, the premier edition of Nykaaland 2023, help at Royal Western India Turf Club, Mahalaxmi Race Course on November 4 and 5, 2023, was a resplendent success.
Having cemented its reputation as India’s leading online beauty shopping platform, NykaaNykaa has expanded rapidly since its inception in 2012, celebrating women and empowering them with its immensity of choices. Debuting in 2023, Nykaaland is the first festival of its kind in its home ground. Presenting itself as India’s first ever lifestyle and beauty festival, the occasion was a meeting hub for the beauty world’s brightest influencers, industry experts such as Mario Dedivanovic, Kim Kardashian’s makeup artist, and fashion connoisseurs. The two-day gala was held in collaboration with BookMyShow LIVE and powered by RuPay Credit, and featured numerous interactive zones, sampling and makeover stations, 12 carefully curated masterclasses, music performances, panel discussions and more. Many Bollywood darlings greeted the audience, and the event also served the stage for new launches and warm receptions to introductions such as actress Kriti Sanon’s own brand Hyphen.
A prominent participant at the event was WOW, the Bangalore-based skin care company that sought GoKapture to create an unforgettable booth experience for its visitors at Nykaaland. WOW Skin Science is a home-grown brand, known particularly for its sprawling portfolio of products that are cruelty-free, rid of harsh chemicals and closer to nature.
This meeting proved a fruitful venture, as the brand’s generous gift-giving was transformed through GoKapture’s innovation into an addictive interactive game in Mumbai that was prepared to entertain a crowd of hundreds. The team at GoKapture understood the festival’s ecosystem of rolling out samples and appreciative gifts, as well as the need to create a game booth for WOW that would make it stand apart. Thus, we came up with the Interactive Game Vending Machine that was installed at the event as an incredibly eye-catching attraction that kept the WOW station alight with the curiosity and enthusiasm of the visitors. Video :