How To Make An Instagrammable Event: 15 Fabulous Ideas For A Buzz-worthy Experience
Introduction
In today’s digital age, social media is king. If it’s not up on Instagram and Twitter trends, it might as well not have happened. To make an Instagrammable event, it is not enough to just have a glitzy photo booth; event organizers must now think beyond the picture. Every post, every tap should convey the fun and fab of the occasion, resonant with the joys of those in attendance. We’re talking about creating experiences that are so visually stunning, they’ll have your guests taking record and sharing them with the world.
The importance of Instagram Marketing
In the landscape of social and corporate events, whether it’s a music festival or a trade show, the core of organizational challenges, in present times, is to create arresting experiences that connect and endure. And when it comes to slipping into the nooks and crannies of everyday life of your prospective audiences and customers, Instagram reigns supreme. This visually-driven platform is the ideal avenue to showcase your event’s unique vibe, attract potential attendees, create a buzz and catapult your business (and brand!) into the limelight such that it will have people lining up around the block. Here are some reasons why Instagram marketing should be an essential component of event promotion before, during and after the event:- Visual appeal: We humans are visual creatures, perceiving the world first and foremost with our eyes and Instagram is all about eye-catching visuals. From smiles and memories etched onto stunning photos to captivating videos of behind-the-scenes action, this platform allows you to showcase your event’s best side and announce to the world where the party’s at.
- Targeted reach: Instagram presents significant targeting and fine-tuning options to let you reach your ideal audience with commendable precision. Whether you’re targeting people in a specific age group, families or industry professionals, you can tailor your campaigns accordingly to connect better with the right people.
- Engagement opportunities: Instagram offers a variety of interactive features across posts and stories that encourage people to engage. Run contests and giveaways, ask questions and feedback/suggestions and use polls to get your audience talking and sharing meaningfully in a way that makes your brand appear people-centered. The same can find extension by being continued at the actual event, such as lucky draws and prize distribution, raising footfall and excitement.
- User-generated content: By incorporating social media marketing into your promotional strategy, you also make way for your audience and visitors to create authentic and meaningful content and prove an organic marketing source, as well as social proof.
- Measurable results: The platform also offers analytics tools that provide valuable insights into your strategy’s performance in the short term and over a period of time, allowing you to adapt and improve accordingly.
Here is a prelude to marketing your event on Instagram before the actual day, to make noise, drive registrations and create social hype:
- Create a branded profile: Your Instagram profile acts as your event’s digital storefront. Change your layout and adapt your profile picture and logo such that the brand identity remains intact but also reflects your event’s theme and vibe. Develop a consistent aesthetic with the help of a colour palette, design elements, style and tone of posts to help your event stand out and establish its own recognizability.
- Use relevant hashtags: Research current and popular hashtags related to the occasion or the concerned field, even the location and target audience, and combine them with a custom hashtag particular to the event. Mix and use them strategically in your posts to increase visibility.
- Create excitement: Give your followers a sneak peek into the planning and execution process. Share behind-the-scenes, an exclusive view of the luxury venue and tease them with clues of surprise guests. Create informed posts of noteworthy attendees and have them share video proof of how excited they are.
- Run contests: Offer exciting prizes to encourage engagement and generate buzz around your event.
- Collaborate with Influencers: Partner with influencers in your niche to reach a wider audience and promote your event to their followers.
- Encourage User-Generated Content: Prompt your online audience to participate in your campaign and thus, feel more involved in the process. By encouraging the to you raise the personal stakes they have in the event and become leads much likely to convert. Encourage attendees to share their photos and experiences using your event hashtag. This user-generated content can be a powerful marketing tool.
15 Instagrammable event ideas to try now
Instagram is more than teenagers’ and young adults’ playground. It allows the most ordinary of individuals tremendous voice and amplifies the stories one wishes to tell. Whether you’re organizing a social gala or a corporate meet, make them fun and cohesive in a manner that you’ve got an Instagrammable event at your hand attendees will promote for you.
1. Decor is key: Choose a theme and stick to it pervasively. Whether it is a vintage carnival or a futuristic dystopia, thorough execution allows for an immersive experience people will want to share. Invest in eye-catching adornments that will make your guests swoon and provide plenty of photo opportunities.
2. Themed photobooth: Extend your theme with a stunning photobooth. Whether it’s custom props or an AI Photo Booth that takes your guests on dramatic adventures, a well-done photo joint creates immense buzz and provides a spot for people to connect at. Introduce some dynamism with more Instagram-suited booths such as the Slow-mo Video Booth, the GIF Booth or a 360 Video Booth and give your guests their next hit reel.
3. Lighting is everything: Good lighting is essential for Instagram-worthy photos. But lighting does more than that. A professional and decorative lighting setup, along with launch gimmicks and light shows can absolutely prove an Instagrammable event highlight.
4. Game zone: Transform your venue into a mini arcade with a host of branded games or introduce a novel feature with AR & VR games that will send crowds roaring. Attendees are bound to share their experiences and wins on social media.
5. Food and drinks that pop: Your food and drinks should be as visually appealing as they are scrumptious. Think colorful cocktails, gourmet food trucks, barbecue stations and dessert displays that look like works of art themselves.
6. Branded activity: Boost your brand visibility with a tailored activity such as IoT-powered cycling. These can be customized either as challenges or as a team activity with an animated display that grants a powerful visual element to the occasion.
7. Install a statement piece: Celebrate talent and the host city by working with locally adored artists and communities to create focal art pieces so breathtaking that one can’t help but stare. AR installations can also do the job perfectly.
8. Interactive experiences: Create interactive experiences that encourage guests to participate and share online. Think interactive displays such as the AR Mind Reader, interactive art installations, or even a live performance for the icing on the cake.
9. Live art station: Art is a therapeutic and community-centered activity that has always been the centre of Instagram traction. Invite local artists, kids from organizations or even a casual attendee to participate and make their own watercolour bookmark, cyanotype, custom fragrance, DIY pasta, etc.
10. Hashtag heaven: Choose a catchy and memorable hashtag for your event that you may popularize during pre-event promotions. Encourage guests to use it in their posts with a Hashtag Printer installation and make sure it’s prominently displayed at the event as a riveting decor piece or as photobooth props.
11. Pair up with influencers: Collaborate with influencers and YouTube reviewers in your industry or niche to promote your event and attract a larger audience, letting everyone know where the city’s hottest bash is at.
12. Team activities: Organize activities that call for more active involvement of the attendees, such as treasure hunts, escape rooms and photo mosaic walls. Collaborative experiences create a more lasting impact, encourage networking and strengthen organic connections.
13. Encourage sharing: Offer incentives for guests to share their photos on social media. You could run a contest or giveaway, simply provide a branded hashtag frame for guests to use in their photos, or install a Social Wall to acknowledge and appreciate every attendee.
14. Unique keepsakes: Gift your attendees souvenirs they’ll adore. Instant prints from Sketch Photobooth and Digital Caricature Booth, mini Bobbleheads, custom pins and badges and other swag items will ensure your place in their hearts and social media feeds.
15. Custom event wall: Install a personalized Event Wall that provides real-time updates and allows guests to leave their mark on the celebration in a unique way. From Digital Slingshot feedback walls to Floating Wall picture displays, here are tons of cool options to find your best fit from.
Conclusion
The key to an Instagrammable event is to create a visually stunning experience that your guests will want to share. By following these tips, you’ll be well on your way to turning your event into a social media sensation! Now go forth and create an event that’s so Instagrammable, your followers who miss it will be green with envy!