Nasdaq’s Decade-Old Celebration Takes Off with AI Photo Booth in Bangalore

In 2024, Nasdaq completes its ten years in India, and this birthday is marked by a glorious celebration. On May 9 and 10, associates from around the country gathered in Bangalore for a tw-day bonanza.

Occasion: The celebration was intended to mark Nasdaq’s ten years of steady growth in India, and to announce, as well as give a glimpse to the world of the energy and aspirations that the company continues to channel to expand to greater heights.

Objectives: Alongside the celebratory feel, the event was also planned to serve as a testament to the brand’s might and re-invigorate its public image. It was to be an occasion for the company’s associates to rejoice, unwind and obtain motivation to renew their commitment and care for the company, as colleagues, higher management and leaders assembled under one roof and shared laughs and insights. Lastly, the celebration was also to take the conversation online and create social media buzz around the brand, its trajectory and milestones.

Implementation: For engagement on steroids, the team at GoKapture decided to go ahead with two of our latest offerings- the AI Photo Booth and the Glambot Photobooth in Bengaluru. As both are among the trendiest event experiences at present, and are able to deliver dynamic and creative output, it was a smart choice to drive up hype, both on location and on social media, and keep the conversation going for days with lasting memories.

Execution: First off, we set up a pair of AI Photo Booths at the venue, which offered a wide variety of creative choices for the attendees to feature as per their preferences. The result was an electric engagement hub in the form of the AI Photo Booth in Bangalore that allowed booth users to step into the shoes of their favourite movie characters or a beloved superhero. In line with the organizers’ request, we prioritized the entertainment value of variety over defining a singular theme.