Godrej Celebrates Friendship Day with Custom Vending Machine in 4 Cities
On the occasion of this Friendship Day, employees and associates at Godrej had a sweet little surprise waiting for them as they turned up for work. As this global celebration underscores the importance of families we choose and powerful bonds formed through commitment, consistent effort and love, the day translates in the corporate arena as an occasion to commemorate other significant, voluntary relationships that make life meaningful.
A household name in the country, Godrej traces its beginnings to a 19th-century venture, and as of 2024, is split into two managerial units for functional ease- Godrej Enterprises Group and Godrej Industries Group. A household name for every Indian, the businesses serve an immense range of fields, from aerospace and logistics to real estate and FMCG.
Objectives: Following the Sunday that Friendship Day was on, the company wanted to greet its people to the start of another week at a high, uplifting note. This corporate mix was meant to reflect Godrej’s homely brand image and an encouraging work culture, alongside hyping those present to take on the challenges to come. Thus, the two-day festivities across four of India’s metropolitan areas, namely, Delhi, Mumbai, Pune and Bengaluru were supposed to epitomize the reach, allure and resplendence of this mammoth brand name. The organizers sought the assistance of GoKapture to liven up the occasion with some out-of-the-box engagement medium that would embody Godrej in its spirit and cater to the massive footfall across the locations.
Solution: Bracketing the day with the sweet gesture of chocolates- the universally adored confectionery- the team at GoKapture decided to install custom vending machines at Godrej offices across four cities in India. Having previously designed a game-based vending machine for Nykaaland, we refurbished the concept to make it interactive and simple, optimizing engagement. Our branded vending machine in Mumbai, Bangalore, Delhi and Pune featured Godrej’s very own character Diya, animated to greet every attendee and dole out chocolates to sweeten their day. A formidable challenge was to program the machines such that the chocolates were dispensed exactly in time with the character’s gesture of dropping it onscreen, and after a series of trials and errors, we nailed it for perfect execution.
Check out the quality of our custom vending machine in Mumbai (Watch it in HD):
Outcome: Distributing sweets and other goodies is a common thing during festivals and other modern-day commemorative events. But doing it uniquely with a personalized vending machine elevated the occasion in the following ways:
- A sweet (literally!) and appreciative gesture was made several times more memorable through the medium of a branded candy-dispensing machine.
- The activity generated awareness around the #WhereTrustResides campaign featuring the nine-year-old girl Diya.
- The installations served to amp up the energy through the day at all locations, constantly abuzz with cheer and smiles as friends and colleagues came together.
- Uniting the four different locations country-wide through a common gesture, the vending machines in Mumbai emboldened the work-family spirit and contributed to enriching the work environment in the longer run.
- By bringing to life Godrej’s Diya, this personalized installation was a great way to heighten brand visibility and spread greater awareness of the company’s legacy, alongside underscoring the occasion’s general purpose.
- The unique experience so designed had every other attendee taking to social media to share the same and express their joy, securing greater digital traction for the brand.
Whether it is a photo booths in Mumbai that you’re looking for to turn your next company event into an engagement powerhouse or wish to design an unparalleled bespoke experience to entrench your brand into the audience’s hearts, GoKapture is where the magic happens. Our ready-to-serve, customisable and highly adaptable event technology solutions ensure that you leave a bold mark with every click, every share. Make the most ordinary of days something truly unforgettable with our branded arcades, interactive displays and more.
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