IndusInd Bank Celebrates Independence Day with AI Photo Booth in Ahmedabad and Other Cities
On the occasion of India’s 75th Independence Day celebration, IndusInd Bank went all out making a field day of it, literally! From August 11 to 15, IndusInd volunteers reached out to a mammoth and diverse crowd to share in the joy and patriotic spirit.
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Objectives: In the form of a colossal drive spanning 11 cities- namely Ahmedabad, Kolkata, Mumbai, Noida, Gulmohar, Pune, Gurugram, Chennai, Ghaziabad, New Delhi and Hyderabad, the nationwide Independence Day celebration by IndusInd entailed the following key agenda:
- To invigorate the jubilant spirit of the citizens and garner buzz and digital traction from the same.
- To increase brand awareness and captivate prospective clients, alongside connecting with existing customers.
- To generate leads and collate a categorized database to then market to with pertinent schemes and offers.
Solution: When the organizers approached GoKapture to enlist our services for an activity of this scale, we knew instantly what could offer malleability to cater to the numerous demands of the occasion and the respective audiences. Our superhit AI Photo Booth, that has been a total game-changer in the arena of event photography in 2024, was unanimously chosen as the MVP for this gala. Taking our cue from parades and fancy dress competitions organized in schools, we designed a custom AI character library featuring various Indian army, navy and air force men, women and children. Booth users could freely navigate through the various choices available and see their ordinary captures transform into impressive portraits of people serving the nation with their all. Additionally, as August 15, 2024 also happened to be the Parsi New Year, we also provided special characters to suit the occasion for societies with a significant Parsi population.
Outcome: As anticipated, the AI Photo Booth in Ahmedabad, Delhi NCR and other cities proved a raging hit, accomplishing:
- To stir patriotic fervour in the societies and create a festive atmosphere for residents to gather in unity and cheer.
- To make lasting memories and provide branded soft copies of the AI avatars of the individuals for keepsakes and heightening brand awareness.
- To act as a massive lead generation drive attracting people of all age groups and backgrounds.
- To invite thousands of booth users from around 130 societies and connect with them in a meaningful manner.
- To amass both online and offline buzz through the transformative power of the AI Photo Booth software.
Social events and festivals, of whatever scale they might be, have been GoKapture’s pride to serve. From providing efficient online event registration to facilitate management to designing innovative experiences to accompany inaugurations, product launches and other beginnings, we take great care and pride in crafting enduring memories. Be it a photobooth in Ahmedabad or a custom gaming zone in Mumbai, our commitment is to help your brand leave an indelible mark.
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