7 Interactive Display Ideas for your next Corporate Event
- What are interactive displays
- Interactive Displays – An aid in marketing Benefits of using interactive displays
- Types of Interactive Displays
- Key points to remember while using Interactive Displays
- Examples of interactive displays
1. What are Interactive Displays
Interactive displays are digital information boards that allow businesses to interact with their customers using a digital platform. They act as a customizable canvas for event planners to put out information like product descriptions, event timeline, details about the company, sales etc. Unlike billboards, interactive displays help by providing distinctive layouts for putting up information using hardware and software. With changeable slides, user friendly interfaces and by facilitating active participation, interactive displays allow businesses to get creative in their marketing spree. These displays can be controlled through gestures or touch or can even be passive which require little input from the user.
One of the best perks of using touch screens and interactive displays for marketing is that the only barrier that comes in our way is our own imagination. With the latest technological developments in the digital marketing, the real and artificial worlds have become less distinctive with real time projections and interactions with the consumer. With the ever increasing expectations of the customers and increased emphasis on customization, companies are readily using tech gizmos like virtual reality, augmented reality, motion sensors and trackers, touch sensitive receivers and most importantly artificial intelligence to provide a personalized experience.
As a result of amalgamation of all the technologies listed above, it has become more easy for marketers to develop techniques of interactive and engaging marketing. Examples of such astonishing combinations of tech and marketing are available in abundance to showcase what is achievable using interactive touch screen displays.
2. Interactive Displays – An aid in marketing
Marketing during trade shows it can be a headache for many businesses. The primary goal of businesses behind trade shows is to communicate and share ideas with the maximum number of people in a given time. The companies strategize their marketing ventures based on leads but at times these are often ignored to keep the costs low and also to save time. In the contemporary world, physical experiences with the company are the most important since the customers develop an interpersonal relation with the brand and its product. Here, interactive displays come to play as they not only provide physical experiences that our customizable based on customer preferences but they also help the company generate leads in a more efficient manner. Moreover, these interactive displays are not only helpful during events and shows but they can be used as a regular and daily aid for stores and other business undertakings.
From the floors of the showroom to the event stage, interactive displays have multiple applications and can be used in the most unique manner to grab the attention of probable customers as an engaging tool for marketing. For brands looking forward to providing a physical environment to their customers, interactive displays can undoubtedly prove to be the most effective tool in this regard.
Interactive displays can be coupled with marketing booths in trade shows and even physical stores in order to grab more eyeballs. Boots that utilize multiple modes and methods of marketing are bound to create a more profound and long lasting impact on viewers.
3. Benefits of using interactive displays
Increasing Booth Traffic:
The conventional methods of marketing include a stage with a backdrop filled with posters of the brand and a few tables to conduct one-on-one interactive sessions with customers. However, these traditional methods have now become old school, and the brands using them appear dull and lackluster. With newer developments in display-based marketing and advanced tech in hand, it has become easy and more convenient for brands to increase their visual appeal.
Interactive displays and associated techniques allow marketing booths to grab more attention with their changing backgrounds and templates. While printed billboards and posters are not very engaging, digital display boards are charismatic and alluring to watch. Also, it has been found that booth visitors find it easier to interact with a computerized system than with actual booth attendants.
Less Requirement of Multiple Booth Attendants:
Another benefit of having interactive display boards is that it does away with the need for having multiple booth attendants, as the display boards can be designed and programmed in a way that is smart enough to eliminate the need for human assistance. This not only saves costs but also helps in interacting with a larger crowd in a given time. Additionally, interactive displays that are the size of an adult are more likely to grab attention with their human-like stance.
Engagement Leads to a Long-Lasting Impression:
As mentioned earlier, interactive displays and digital boards are prone to grab more eyeballs due to their uniqueness and interactive nature. These displays possess the visual appeal needed to draw the attention of people passing by. Moreover, they get people talking about the brand, thereby increasing booth traffic. Brands can gamify their display boards to create a wave of excitement among the viewers.
Display boards can serve as an ultimate tool for collecting customer preferences and choices of the brand’s products. This accumulated data can be highly beneficial for future marketing campaigns and improving the product lineup. For new brands, this data can help analyze market trends and demands. It can also be used for email marketing and scheduling one-on-one sessions for customers.
4. Types of interactive displays
1.Display Boards for Products and Services:
Display boards can be effectively used to provide a personalized experience for buyers. These boards not only enhance the convenience of shopping but also inform customers about the range of products and available offers. In-store display boards elevate the overall buying experience and aid quick decision-making.
2.Display Boards for Offers and Deals of the Day:
Display boards, with their captivating appeal, are ideal for showcasing current offers and time-sensitive discounts on products. These displays, when integrated with a dynamic database, can reward loyal customers who have been shopping with the brand for an extended period.
3. Display Boards as Feedback Forms:
Interactive display boards can serve as effective tools for brands aiming to enhance customer trust. Utilizing display boards as feedback forms not only enhances accountability but also enables brands to collect crucial data for product and service improvement.
4. Display boards and augmented reality:
Interactive display boards and touch screens coupled with cameras and augmented reality tech, can save the customers from the hassles of the trial room. By using augmented reality, display boards can project products on the customers image virtually. This not only saves time but it also provides the convenience of personalization to the customer.
5. Interactive Display Board Games:
Interactive games are a highly effective method of boosting customer engagement. By playing games related to the brand’s services, customers can have a fun and interactive way to learn about the products.
5. Examples of Interactive Displays
Woodbot Pilots at Skelleftea Airport:At the reception area of the Skelleftea Airport is an 82-inch touchscreen that has become one of the best pastime activities for airport visitors. The Woodbot Pilots is one of the most engaging pieces of work from RISE Interactive that aims to please travelers and those waiting in the reception area.
If you have a thing for gaming, Woodbot Pilots can be your most charismatic companion with its motion-based controllers that take input via 3D cameras.
Another creation from RISE Interactive, Eyecatcher is a prototype that uses eye tracking and gesture recognition camera. As dirty hands and tech don’t go together very well, Eyecatcher has come up with a unique solution to this problem. Representing the future of human and machine interaction, the Eyecatcher helps users navigate their way through computer screens and display boards using eye movement and hand gestures.
Augmented Climbing Wall by Valo Motion:
Digital Information Wall:
Living true to their motto – ‘shopping of the future’, Team Lab has assembled a digital information wall that is a touch screen display window for retail stores in the city of Shibuya, Tokyo. This huge interactive touch screen wall is the second edition to its predecessor as an attempt by the hardware manufacturer to help individuals browse through products across all shops located within the boundaries of a shopping center.
These display boards are used to present up to 1000 images at a given time for shoppers to look at. All they are required to do is click on their desired product and they will be addressed with all the related information about the product along with the shop at which it is available.
When it comes to supplying coins and medals for commemorative events, Royal Mint is the first name that comes to our mind. However, in an attempt to further showcase its finesse and excellent craftsmanship, the company is now placing its bet on an immersive touchscreen experience to leave their customers awestruck.
With its beautiful imagery and intriguing designs, the Royal Mint is aiming to provide an interactive experience to its customers by giving them the convenience of examining coins and knowing all the required information about them with just a few finger taps. The viewers can also swipe their way through the exclusive lineup of the company. To further enrich this experience, the brand has highlighted its glorious history through linked videos that are a part of the immersive experience.
Another marvelous creation by Team Lab, FaceTouch is an interesting and one of a kind display board that allows customers of a store to see the faces of all store attendants with just a touch. Customers can also know the attendant with whom their appointment has been fixed. Moreover, the software is also capable of notifying the customers of their appointments via email or a mobile based application.
FaceTouch is designed as a perfect method to channelize corporate communications thus making it ideal for busy workplaces. More importantly, FaceTouch also ensures that the database of the company is fully secured by its end since the application only facilitates communications between customers and attendants.
Connecting! Block Town:
For all those who have played with toy trains and remote control cars as a youngling, Connecting! Block Town has come to save the day with its fabulous and interactive touchscreen table to bring out the kid within. Application is used to digitally project cars, trains and other vehicles on a ginormous digital board. These run on roads and railway tracks which are connected using physical wooden blocks that can be moved around the table by the users.
6. Key points to remember while using Interactive Displays
Interactive displays can prove to be a boon for those brands that are looking to entertain and engage their customers. Be it stores or trade fares, interactive displays can be used in multiple formats to serve the purpose. However, there are certain points that should be kept in mind while using interactive displays for more efficient marketing.
Know your audience
The most important point that needs to be taken care of while setting up interactive displays is that the business should know its customers. The brand should acquaint itself with the type of content that is preferred by its audience. For instance, if a brand deals with customers that primarily belong to the younger age group, such customers would be interested in displays that are gamified and interactive. Similarly, customers belonging to the teenage group would be interested in displays that are linked to social media. Moreover, if a brand focuses on more professional and middle-aged customers, such brands would consider informative displays to educate their customer. This can also include presentations and interactive demos of the product or service.
Focus on the objective
Any marketing strategy, physical or digital, is devised with a primary objective. The question that the branch should ask itself before choosing an interactive display is what is their goal behind this marketing venture. Is it aimed at generating leads or increasing awareness about the brand or is it just limited to providing an immersive experience for visitors? These goals beside the type of content that is to be displayed along with the features of such interactive displays. For instance, if the primary aim of a display board is to generate leads, it will include a touch screen or an input device that shall record data inputs from the user. Similarly, if the interactive display aims at gamification, it shall include controllers and other input devices to provide an immersive gaming experience.
Theme and location of the promotional event
Team and location are probably the most important factors that decide the type of touch screen and display boards that are to be used in a promotional event. For instance, if the promotional campaign is being hosted in the outdoors, promoters should consider a touch screen which is weather resistant and can easily be operated even in bright sunlight. Moreover, if the entire campaign focuses on a particular theme, promoters shall incorporate similar ideas while setting up the interactive display board so that users can relate to it.
Taking costs into account
All marketing campaigns and promotional events are mostly restricted and rely on one factor, that is – budget of the brand. While some brands Are ready to spend millions in their marketing spree, most mediocre undertakings have a restricted budget that is to be spent mindfully while promoting its products and services. While setting up interactive displays, budget plays one of the most important roles and the experience of users largely depends on the amount that is allocated for the purpose. The higher the cost, the better would be the experience since an increase in cost leads to an increase in features. For instance, simple digital screens and display boards are less expensive when compared to touch screen interactive display boards. However, it is pretty evident that touch screen display boards are much more intuitive and engaging when compared to simple digital screens.
Lastly, it is important for campaigning booths to conduct tests and research on different options available. It is important for brands to consider their needs and select the most suitable interactive displays that are both cost effective and intuitive at the same time. Every type of display board has its own perks and advantages and thus it is important for brands to test out which display boards would adequately serve their purpose. In order to find the best interactive displays, brands shall take help of professionals and suppliers to know the most trendy and interactive displays in the market.