Beta Drugs Charms with Interactive Product Display in Jaipur
The 53rd National Conference of Indian Association of Dermatologists, Venereologists and Leprologists, DERMACON 2025, was a gigantic four-day congregation of the best and the brightest in the field. Held at the Jaipur Exhibition & Convention Centre from February 6 to 9, this massive gathering is a hub for dynamic exchange of learning and insights among academicians and medical professionals from across the country.
Among the participants at the conference was Beta Drugs Ltd., a leading Indian manufacturer of oncology drugs. The company sought the assistance of GoKapture in designing an interactive booth experience that would place it as a brand front and centre among the thousands of attendees. With the theme of DERMACON 2025 being ‘Tradition Meets Technology: The Changing Face of Dermatology’, we decided to capture the audience’s attention with an Interactive Display in Jaipur.
We installed a Lift and Learn Digital Signage to inculcate awareness about the various products offered by Beta Drugs that are relevant to dermatology. The Lift and Learn activity transformed the process of passive receptance of information into an interactive one, with attendees coming forward to engage with the brand more actively. This Interactive Product Display comprised a digital screen that was triggered to present information about whichever product the booth visitor chose to pick at a time.
Check out the quality of our Interactive Display in Jaipur (Watch it in HD):
Our Lift and Learn activity strengthened Beta Drugs’ booth presentation at DERMACON in these key ways:
- It heightened brand awareness by engaging multiple senses and with powerful visual display.
- The booth setup invited attendees to be more than just passive onlookers watching an ad. The experience had them more involved in seeking information about specific products through customization and democratized navigation.
- The conference booth design was amped up with the sleek and classy interactive display that stood out in the crowd.
- The Lift and Learn interactive display combined engaging visuals with a hands-on product demonstration, making for a lively brand experience that would aid event recall.
- The activity proved a great draw, allowing visitors to spend more time at the booth in the brand’s vicinity and learn about its offerings.
Revv up your next trade show booth or conference attendance with GoKapture’s innovative event tech suite that knows how to put on a captivating show. Whether it is fun IoT-powered activities or a spellbinding 3D anamorphic display, we make sure that you’re turning heads!