Apollo Tyres New Delhi Marathon Gets A Glorious Headstart
The 10th edition of the Apollo Tyres New Delhi Marathon was a joyful congregation, held at the Jawaharlal Nehru Stadium in the country’s capital on February 23, 2025. And like the previous year, this time too the organizers partnered with GoKapture to create an incredible marathon experience for the runners, audiences and partners.
Themed ‘Go The Distance’, the marathon is an iconic event that celebrates the brand as well as the people, featuring various racing categories and signalling a message of indefatigable spirit and endurance. Apollo Tyres is already a familiar name in India, known for its quality and range of services. Via this national marathon, the brand presents a stunning showcase of its brand reach and power.
Our team rose to the challenge of catering to a humongous crowd of enthusiasts turning up for both days of the marathon expo on February 21 and 22, as well as the participants on the actual day of the marathon with a captivating photobooth experience. The highlight of the expo, no doubt, was our fabulous AR Photo Booth in Delhi, featuring its brand ambassador, the cricketing legend Sachin Tendulkar. The AR Photobooth functions as a thoroughly engaging event photography activity, allowing guests to feel more involved with the help of interactive elements and props. It is also an incredibly versatile tool that can lend richness to a single booth by incorporating a variety of backgrounds, overlays and other superimposed elements. For this special occasion, we fashioned it as a ‘Selfie with a celeb’ booth wherein attendees could get themselves clicked with the adored Indian cricketer in front of India Gate.
On D-Day, we set up a branded iPad-based Selfie Booth and Hashtag Printer in Delhi at dawn to ensure that every highlight, every fist pump and smile was framed beautifully in a memento. While the iPad Booth captured the enthusiasm of the participants on-site, the Hashtag Printer made sure to record the reverberation of that energy on digital platforms.
Check out the quality of our Selfie Booth in Delhi (Watch it in HD):
The Hashtag Printer propelled the use of the #Gothedistance hashtag that encapsulates the essence of this annual marathon and made sure to bridge the online hype and physical event by tracing the use of the hashtag on different social media platforms and churning out instant branded prints out of the people’s posts.
Check out the quality of our Hashtag Printer Photo Booth in Delhi (Watch it in HD):
Our custom vending machine in Mumbai livened up the atmosphere at Ajio Luxe Wkend 2025 in the following ways:
- Over the course of three exciting days, thousands of visitors interacted with the brand via these varied photo booths.
- The AR Photo Booth in Delhi captured the essence of the event and the venue, by featuring the brand ambassador who is a global icon, as well as the historically significant location of India Gate as the backdrop for the photos.
- The Selfie Booth made perfect branded snapshots of the victors and the enthusiasts at the specially designed Apollo Tyres booth and kept the momentum going.
- The Hashtag Printer was a great way to encourage the attendees to utilize the event-specific hashtag and share their experiences on social media, generating digital traction for the marathon.
- The three photo booths together distributed branded mementoes to aid event recall and endear the precious moments of joy in the hearts of the runners.
- The photo booths engaged the crowd with a surge of zeal for the occasion and made the experience a shareable one, contributing to a cheerful ambiance and much greater brand visibility overall.
Invigorate the crowd at your next sports event with our latest- the 3D Lenticular Photobooth or the magical AI Photobooth and bolster your attendees’ win with memories that last forever. GoKapture’s photo booths in Delhi are at your service to help you create the perfect unforgettable brand experience.