Eli Lilly Launches Mounjaro with LED Launch Cube in Delhi
With brimming anticipation and tremendous cheer, Eli Lilly finally launched their latest offering for the Indian market- the weight management drug Mounjaro.
The US-based multinational pharmaceutical giant Eli Lilly is making steady waves in medicine with its innovation and responsible industry leadership. One of their latest additions to the field is Mounjaro, the tried and tested injection to help with type 2 diabetes and weight magaement issues.
To proclaim Mounjaro’s grand entry in the Indian market, the organizers sought GoKapture to make for an unforgettable day. The key objectives to be accomplished while curating this event experience were:
- Reaffirming the brand’s might with a unique branded experience.
- Engaging VIP attendees and industry leaders in a meaningful way.
- Cementing the launch with bespoke solutions that would make an enduring impact and generate buzz.
The company’s trust in us, stemming from our previous collaboration at ESICON Visakhapatnam, allowed for an elevated playing field where our team could exercise its creativity. We brought Lilly’s vision to life with an interactive LED Launch Cube to propel Mounjaro’s grand release at the special gathering. The LED Launch Cube in Delhi was an elaborate touch-sensitive setup, wherein a vibrant, futuristic-looking LED Cube was placed on the stage to be activated by the guest of honour for the occasion.
The sensor-activated cube, upon thus being ordained by the touch of a palm, triggered a captivating show of LED light strips that connected to a giant on-stage display that finally unveiled a custom showcase pronouncing Mounjaro’s powerful entrance.
Check out the quality of our LED Launch Cube in Delhi (Watch it in HD):
Additionally, we also designed a custom interactive LED Floor, installed at the venue of the entrance to set the tone for the occasion. The concept was to embody the act of various health problems scurrying off in the prseence of doctors. And the LED Floor pulled it off with success. Here was the ultimate red carpet rolled out for fun- litetred with name sof various diseases that scattered away wherevr a guest stepped on the interactive floor. This bespoke event engagement solution added a new notch in our belt of Interactive Displays with a highly immesrive experience.
Check out the quality of our Interactive LED Floor in Delhi (Watch it in HD):
- The setups collectively heightened brand awareness with their multisensory, powerful visual display.
- The LED Cube made for a memorable guest experience, defining the moment of the grand unveiling with a one-of-a-kind launch gimmick.
- The stage was set with an impactful design that made for a great presentation, aiding event recall.
- The interactive LED Floor made for the perfect entrance to the venue, building anticipation and setting the tone for the occasion.
- The interactive floor was a fun and engaging addition to the event, customised to suit the guests comprising varied medical professionals.
- Overall, the installations drew immense appeal and made for a shareable experience and a lively ambiance.
Power your next project announcement or product launch with GoKapture’s innovative event tech suite to aim for resonant impact. Whether it is fun IoT-powered activities or a captivating 3D anamorphic display, a real-time Event Wall or the vibrant Excitometer, we make sure that your audiences are taking notes!