Pharma Brand Launches Pan-India Campaign with Interactive Map

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Pharma Brand Launches Pan-India Campaign with Interactive Map

interactive map for SUN Pharma by GoKapture

On the occasion of World Glaucoma Week 2026, observed from March 8 to 14, Sun Pharma joined hands with GoKapture to create a country-wide engagement campaign to unite people in this mission and pledge to fight against the issue, in a record-making attempt.

The mission of this week-long campaign was to join hands in creating awareness around glaucoma and related health problems for better management and support. The client approached GoKapture to design an interactive experience that could be scaled for participation at a national level, inviting doctors and other medical practitioners from various parts of India to pledge their assistance to the mission. The challenge was to create a user-friendly, digitally enhanced, branded event experience that would successfully capture the seriousness of the occasion and reflect the client company’s pioneering and innovative role in finding a way forward.

The outcome of this extensive collaborative effort was “India’s first Digital Glaucoma Awareness Glow Map,” designed by GoKapture’s in-house team to launch the campaign and make record history. We designed a web-based interactive display experience with multiple component features for the organizers, MRs and the wider audience to access and participate through.

First, a web-based app was created to collect the doctor’s entry registrations. Custom registration forms were designed to collect user details, upon filling which, every registrant was led to an interactive map of India which could be zoomed in to show the user’s residing state, indicating their names and pledge for World Glaucoma Week.

interactive map for event

Additionally, a live interactive event wall was designed to power a display at the SUN Pharma office to monitor the campaign. This comprised a full-screen visualization of the map of India, with a counter of pledges updated in real time. With each new entry, a pop-up would be displayed and icons would highlight every state from which pledges were collected. The wall was also animated to periodically zoom into the regions on the map and show each state’s current pledge counter, for live updates.

Additionally, a digital wall was also designed to mirror the aforementioned one for the use of MRs. It showed the map of India with a live counter of the total number of pledges taken.

Here’s how the campaign for World Glaucoma Week was launched with vigour with our interactive map digital wall as its medium:

  • The digital wall was easily scalable with an attractive and comprehensible user interface, accessible by tablet and mobile devices, allowing for much greater participation from all around the country.
  • It also allowed for safe and swift collection of vital data that served as lead capture for the brand for post-campaign marketing purposes.
  • With live counter-enabled walls provided to both the chief organizers and associated MRs, the key players could constantly track the campaign’s progress and assess ROI with data-backed insights.
  • The map-based digital wall created a true sense of participation and encouraged action, uniting people with a shared sense of purpose.

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Some frequently asked questions (FAQs) regarding interactive event walls:

What is an interactive event wall?
Interactive display walls refer to software, application or web-based event ecosystems that power a digital screen with real-time updates. These walls showcase multimedia output collected from the guests in any desired format.
Interactive displays are great for corporate gatherings, conferences, exhibitions, etc. in order to create a shared branded experience.
Yes, you can customize them entirely to streamline user experience and design the display with adequate thematic integration and branding.
These walls function as focal attractions at events, are accessible by both in-person and remote attendees and create personalized user journeys while also uniting them in a shared experience.
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