Cipla Makes Heads Turn at CRITICARE 2025 with Interactive Product Display
The 31st edition of the Annual Conference of the Indian Society of Critical Care Medicine was a mammoth three-day congregation at Grand Hyatt Kochi Bolgatty. CRITICARE 2025 was a mega event featuring two days of workshops, on March 5 and 6, followed by the accrual conference from March 7 to 9. The occasion saw a huge gathering of the most eminent names and experts in the field, along with dozens of participating brands, practicing professionals, industry leaders and other enthusiasts.
The theme for this year’s conference was ‘Empowering the community against critical illness’, and the leading event partner was Cipla, an India-based global pharmaceutical company that is well-renowned for its innovative and humanitarian approach to making healthcare more widely available.
The booth was set up specifically to inculcate awareness about the Zemdri injections, and the booth organizers sought collaboration with GoKapture to design an interactive booth experience that could cater to the tremendous footfall. In order to highlight Cipla’s presence as the prime event partner and as a pioneer in the field in its own right, our team customized an Interactive Display in Kochi.
We installed a Lift and Learn Digital Signage to generate awareness about the Zemdri injections and the key benefits of the medications. The Lift and Learn activity ensured that every attendee heading the booth’s way, instead of being a passive passerby, could feel truly involved and participate in this stall activation. The Interactive Product Display was designed to incorporate four interactive cubes, each of which triggered a specific display information to be launched on the screen for the booth visitors to see.
Check out the quality of our Interactive Display in Kochi (Watch it in HD):
- It enhanced brand awareness with a multi-sensory experience and a captivating visual display.
- The interactive booth design transformed what could have been a passive signage-led ad viewing experience into a highly engaging activity that made visitors feel like true participants.
- The conference booth setup, with its sleek and innovative display, captured attention and made heads turn throughout all three days.
- The Lift and Learn interactive display combined engaging visuals with a hands-on product demonstration, making for a lively brand experience that aided event recall and event satisfaction.
Revv up your next trade show booth or conference attendance with GoKapture’s innovative event tech suite that knows how to put on a captivating show. Whether it is fun IoT-powered activities or a spellbinding 3D anamorphic display, we make sure that you’re turning heads!