Top 15 Event Engagement Ideas for Pharma Events
Introduction
Events pertaining to the pharmaceutical arena can often feel a bit, well, clinical. But fear not, fellow event planners! With a little creativity, you can transform these gatherings into dynamic and engaging experiences. Here are a few event engagement ideas for pharma events to get you inspired and started on putting up a show worth remembering. Whether it is an expo or a medical conference, a hybrid webinar or a product launch, here is why you need some latest event engagement ideas to draw an interested audience:- Increased attendee satisfaction: Happy attendees translate to higher engagement and a more positive overall event experience.
- Improved knowledge retention: Interactive activities enhance learning and knowledge retention as people learn by doing.
- Stronger networking opportunities: Engaging events facilitate meaningful connections and foster valuable relationships among attendees and brands.
- Enhanced brand image: Creative and innovative events showcase your company as a leader in the respective industry.
Top event engagement ideas for pharma events
1. AR Mind Reader: The human mind is a constant, often turbulent stream of thoughts. What if you could take hold of some and surprise your guests by telling them what’s on their minds? The AR Mind Reader by GoKapture is a fun interactive thought bubble display that lends itself wonderfully to pharma events for educational purposes. You can share key facts and stats for a cause dear to your brand and this way, the information will stick with the audience.
2. IoT-powered activities: A health-related event definitely can use a fitness exercise that gets people moving. IoT presents an effective means of event gamification where you can combine effortless branding with hyping the audience. From a smoothie-churning bicycle or giant piano tiles to a simple punching bag or batak pro installation, the options are many. They may be customized as competitive endeavours or team efforts to complete a challenge with a meaningful animation onscreen.
3. Speed networking: Welcome to speed dating, pharma edition. You can organize this as an icebreaker or a breakout-cum-consultation session wherein experts chime in with advice.
4. Digital slingshot: Invite your guests to aim, pull and shoot on the screen with the Digital Slingshot. This activity can take the form of a feedback wall, a branded game incorporating particular elements of your domain or the occasion at hand, as well as a live event wall that archives the day’s memories.
5. Wall of Wellness:An illuminating journey around the Tree of Life can be illustrated on a digital, interactive wall of wellness that works wonders in spreading awareness among visitors. A visual guide leaves a lasting impression and aids stronger event recall.
6. Social wall: Strike a conversation about key health issues and often overlooked or trivialized symptoms by integrating social media channels into your physical event with a Social Wall. You can lead a hashtag campaign and streamline all event-related posts to participate in a larger picture, establishing a solid link between the actual event and online hype.
7. Gamified medical journey: Kids love playing doctor, and with the right tech upgrade, so do adults! Utilize AR and VR for a digital makeover of this beloved children’s game and spread awareness in an interesting manner.
8. Interactive display hubs: Whether in the form of information kiosks for one-to-one engagement or a live Event Engage Hub that creates a shared experience for all, an interactive display comes in many shapes and sizes. It delivers a personalized experience to the attendees while simultaneously tethering them to the occasion at hand. It may be a simple, branded memory wall or an activity that involves taking a pledge for health.
9. AI-powered solutions: Stay ahead and work smart with AI solutions for events. Enhance your interactive hubs with AI chatbots and facial recognition, make better recommendations with AI predictive tools and refine event photography with the AI Photobooth. An AI Booth can facilitate check-in, lead collection, networking and custom memento-making, with AI avatar badges and goodie bags.
10. Kinetic installation: Here is another great way to catch people’s fancies and make them move- gesture-receptive kinetic installations that create art based on attendee interaction. From personalized biometric art pieces to a grand collaborative feature, this is a guaranteed way to own the show.
11. Word cloud booth: Words hold immense power. Whether it is about your brand values, company ethics, or the keywords an ongoing campaign has been designed around, extract them to create a beautiful symphony through the Word Cloud Photobooth.
12. A lesson to take home: Invite an expert to offer your visitors a masterclass. It can be a simple talk on mental health and how to be there for someone who’s struggling, or a crash course in cooking healthy food and preserving nutrients.
13. Photo mosaic: Another wonderful team activity that enhances event photography into a shared experience of assembling a beautiful mosaic of memories, the Photo Mosaic Wall is a hit at large-scale gatherings. A digital mosaic is an efficient way to automate photo interaction and lead collection, while the crowd lingers in anticipation for the final pictorial reveal.
14. Smilometer: A Smilometer basically acts as a digital filter on photos that ranks people’s smiles. It is a meaningful activity to engage in for audience satisfaction.
15. Quiz kiosk: Biology has remained a hotly debated subject throughout school life, generating visceral reactions from many. Capture that intensity of reaction by testing people on their knowledge at a digital quiz kiosk.
Conclusion
Ditch the dull presentations and embrace these engaging ideas to transform your next pharma event into an unforgettable experience that inspires, educates, and connects deeply, as well as widely.