F5 Thrills Audience with 3D Car Racing Game
F5 launched its two-day awareness campaign at the Jio World Convention Centre, Mumbai, to educate and inform varied audiences about its latest offerings and innovative solutions via a custom racing game.
F5 is a renowned American company best known for its application security solutions. It has extended into refining networking and protection across multi-cloud management, AI tools, and other digital services and provides valuable resources across banking, e-commerce, and other sectors to ensure smooth functioning and build trust.
The idea behind this semi-formal corporate gathering was to instill awareness about security issues and make F5’s smart DPU, GPU and other pool-based services known to a wider populace. The organizers sought GoKapture’s expertise in taking this agenda forward, and our team proposed the gamification route, owing to the following key objectives in sight:
- To make the general public aware of technical issues and security challenges, along with F5’s solutions provided for the same.
- To interact with prospective customers and interested parties in a meaningful manner.
- To inculcate brand awareness and make the experience memorable for all.
The corporate bash proved a megahit, with our 3D interactive game adding to it in the following manner:
- As a branded game, it incorporated various elements of F5, which ranged from key visual components to the company’s most renowned and trusted services, marketing the same to a group of varied audiences and cultivating interest.
- The car racing game, owing to its universal appeal, was suited for the wide-ranging demographic and proved an appropriate choice in piquing the curiosity of the lot.
- The players learned by doing- coming across valuable F5 features through their journey in under two minutes, aiding event recall with effective gamification.
- The 3D game also proved a shareable experience, with attendees taking to social media and word-of-mouth to convey the fun time they had and flaunt their wins.
- Our engaging, branded gamification setup boosted active participation, drove a stronger connection with the brand and maintained a lively atmosphere throughout.
Revive your marketing strategy with the gifts of innovative event technology. Whether it’s IoT-powered activities to get the crowd buzzing or custom interactive displays and photo mosaic walls to create an unforgettable shared experience, GoKapture drives you the right way to get the word out and situate your brand in people’s hearts.
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