Mall Activation Stuns With AI Photo Booth in Romania
The client sought GoKapture for a major mall activation in Romania. The popup setup was arranged with our AI Photo Booth in Romania as the star of the show.
The organizers were looking for a brand activation campaign to run on weekends and attract a huge chunk of the mall-going crowd, particularly young kids. The popup booth was meant to be designed in a way that would create a brand exreince that had the potential of high social sharing and strong brand recall. As an ongoing campaign to redirect footfall in the booth’s vicinity, the idea was to heighten brand awareness in a user-friendly, shareable format.
With the installation of a Photo Booth in Romania, we could secure greater digital visibility through personalized takeaways. Thus, the popup activation was led by our AI Photo Booth software, customised as an AI Superhero Studio. The AI Photobooth transforms ordinary user pictures into stylised, theme-based avatars and creates unique, branded portraits.
The AI Photo Booth was an instant crowd puller- the popular appeal of superheroes, with the thrill of creating your very own avatar based on a selected superpower appealed across demographics.
Here is how the AI Photobooth powered the popup activation experience:
- Instead of a regular photo wall or generic selfies, the AI Photobooth helped design the popup experience around a cohesive theme.
- It prompted UGC with creative prompt-based creation of superheroes based on new and innovative superpowers, blending popular appeal with exciting newness.
- Every photo was transformed into a branded takeaway to enhance brand visibility and encourage social media sharing.
- The AI Superhero Studio created 3000 portraits over two weekends, making for a successful popup streak.
- The booth also allowed for instant digital sharing and high quality prints, ensuring the booth visitors took to socials to share their experience, driving digital traction.