Lift And Learn: Redesign Event Experiences That Impress
Introduction
In this age of visual saturation, we are fast approaching the time to bid adieu to digital signages, billboards and static presentations. Information dissemination, awareness campaigns and learning have also a need to adapt to this change, which is where technologies like Lift and Learn enter the scene to revitalize audience interaction. Designed to spark curiosity and reward active participation, Lift and Learn is quickly becoming a favorite at corporate events, brand activations, exhibitions and social gatherings.
Let’s take a look at how you too can make your next event smarter and more engaging with this event technology, making for a lively, interactive knowledge game that captivates.
The need for interactive event experiences
Walk through any exhibition or trade show today and you’ll notice one thing instantly: attention is the real currency. Interactive event experiences are no longer optional. In an arena packed with booths, upbeat music and signages whichever way you look, static displays and one-way presentations don’t quite grab eyeballs anymore.
- Faster and more efficient communication of messages
- Deeper understanding with better control over the flow of information exchange
- Better retention with affective involvement.
What is Pick and Learn interactive display signage?
The Pick and Learn activity makes for a smart, interactive, game-based event engagement solution that combines play, discovery and brand storytelling into one memorable experience. It has been supplementing product demo and launch events, replacing digital signage and button-based information kiosk at trade fairs and exhibitions and bolstering corporate training and awareness campaigns.
Lift and Learn elevates audience engagement with a powerful combination of learning principles, such as learn-by-doing and visual storytelling. It may be summarised as a three-step process wherein participants:
- Lift props, boxes or other objects, even product samples or models
- Trigger digital content such as questions, facts or challenges on an interactive display
- Learn through greater sensory and affective involvement and instant visual feedback on screen
- Corporate training and employee engagement events
- Conferences, seminars and knowledge zones
- Brand activations and product demonstrations
- Exhibitions and trade fairs
- College fests and learning initiatives
- CSR and awareness campaigns
How Lift and Learn refines audience engagement
- Branded storytelling: With adequate brand integration through customised content and themes, audiovisual messaging and modular presentations, the activity furthers participatory storytelling.
- Assisted learning: By breaking down complex concepts and lengthy presentations into interactive modules, it enables attendees to discover information themselves, improving recall and comprehension.
- Impactful product demos: In a sea of sales pitches, streamlined information dissemination about a specific product of the attendee’s choice builds trust and confidence with greater clarity.
Conclusion
With Lift & Learn, information doesn’t just get shared, it makes for a lively, memorable experience. Whether you’re training employees, engaging event attendees or promoting a brand message or product, Lift & Learn delivers meaningful interaction with measurable impact.
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