Nestlé Maggi kicked off 2026 with an impactful, multi-city engagement campaign from January 12 to 23, designed to connect with associates and audiences across four major metropolitan cities in India, namely, Kolkata, Mumbai, Delhi, and Chennai.

As one of India’s most widely recognized and adored food brands, Maggi enjoys a unique presence across regions with diverse cultures and food preferences in the country. This campaign aimed to celebrate that universal appeal and showcase Maggi’s evolution from just instant food to a shared cultural experience. To create an interactive, personalized, and shareable brand experience, GoKapture was sought by the organizers to deliver high-value entertainment that would reinvigorate brand perception.

As the challenge was to offer an engaging solution that could be scaled across different event venues and attract audiences from diverse backgrounds, our brand new AI Video Booth rose to the occasion. Utilising next-generation AI Photobooth software that transforms ordinary stills with captivating motion, this video booth placed the brand on the forefront of setting new trends. Similar to an AI Prompt Booth, the AI Video Booth in Kolkata and other cities transformed guest images into visually stunning, prompt-driven portrait videos in minutes. The solution perfectly aligned with Maggi’s energetic and inclusive brand personality, offering an immersive guest experience that blended creativity, technological leadership and storytelling.