Citroën Basalt Hits a Six on Media Drive with VR Games in Goa
The Citroën Basalt SUV Coupe is receiving thunderous applause in its debut journey across the country. A 5-day media drive was organized as a campaign highlight at Taj Exotica Resort & Spa, Goa in the first week of August, allowing people an intimate look and feel of the car.
A French automobile company, Citroën is a globally renowned name, synonymous with elegance and comfort. Citroën India has created a particular place for itself in the market with its economical range of SUVs, making style, power and performance greatly accessible to the country’s aspirational middle class. In this bid, Citroën Basalt SUV Coupe is a major launch of 2024 in the automobile industry, grabbing eyeballs left and right with its sleek yet muscular design and smart features.
GoKapture joined Citroën Basalt on its promotional journey in Goa from August 2 to 6, lending its event technology support to invigorate the occasion. The primary agenda of this media drive was to:
- Educate and inform: To provide accurate knowledge on the specific car model unmediated by any third-party presence and invite people for a front-row look.
- Generate hype: To instill excitement for the new launch and for the media drive’s actual traffic to reflect on social media traction.
- Heighten brand visibility: to overall contribute to the expanded reach of Citroën as a brand, presenting it as one dedicated to people’s happiness and satisfaction.
The idea behind empowering these promotional activities with our tech support was to create a vibrant and cheerful ambiance and shorten the distance between the brand and its audience and prospective customers. Thus, we opted for the gamification route. We offered the organizers a range of VR Games to choose from, of which the obvious choice came out to be VR Cricket, representing Citroën India’s brand ambassador, Mahendra Singh Dhoni, a prominent star of the cricket world. The virtual reality gaming experience proved a novelty for most, attracting attendees to try their best shot. The setup was fully customized to display the brand and the model in the limelight, alongside a picture of its ambassador whose personal philosophy reflects Citroën’s own values.
Check out the quality of our VR Games in Goa (Watch it in HD):
Framing the event was our Light Painting Photo Booth in Goa, shining light on the occasion (quite literally!). The Light Painting Booth is a fantastic box booth revamp, turning the enclosed booth space into a dark room artistically arranged with light beams, such that every image captured is a one-of-its-kind artistic piece to savour.
The media drive was a splendid success, resulting in satisfying curiosity and catapulting interest in Citroën as a brand. By placing Dhoni front and center, we also introduced a high relatability factor for the Indian audience, most of whom adore cricket and have known the esteemed player to be a popular role model. The venue reverberated with effervescence on all five days, and guests left with warm hearts and gorgeous smiles, armed with branded takeaways in the form of framed pictures from the photo booth. To conclude, there was a mighty buzz and enthusiastic receptance of Citroën India’s latest contribution on the automobile scene.
Smash the button on successful promotional events and brand activations with GoKapture, giving your audience a taste of excellence through our photobooths in Goa and other experiential marketing solutions.
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