10 Creative Launch Gimmick Ideas for an Impactful Opening
Introduction
Whether you’re refurbishing your business or hoping to make a splash in yet uncharted waters, you’ve got to enter in style. Well begun is half done, they say, and first impressions last. So you might have made the mandatory social media posts, or sent a front-page headline to be delivered hot in the press, but what about seizing the here and the now?
Go big or go home is the mantra, and thus, we bring you some fabulous launch gimmick ideas that will secure you a front-row seat in the minds of your audiences.
The need for launch gimmicks
Launching gimmicks are a metaphorical balloon burst (sometimes literal), jolting the audience into full alertness to prepare for what’s to come. They’re the drumroll gently guiding attention to where it’s most needed, the red carpet out of which walks your brand new offering to the world, whether it’s a brand new office location or a partnership deal disclosed. Here’s why your event launching ideas need to go the gimmicky way:- Command the audience: Launch gimmicks are a superb way to direct the flow of the event, naturally directing the attendees’ attention and piquing interest.
- Create a bold impression: Personalized and well-thought-out inaugural gimmicks help your brand stand out, giving those present something stunning to remember and associate with.
- Crystalize brand imagery: Customized launches carry and reinforce the brand’s identity, becoming a compact linkage that one can immediately associate with the event and the related products or services.
- Commence the celebration: New beginnings are about getting the party started, aren’t they? And that’s what a fabulous launch gimmick does, a raise of the glass that welcomes the audience to have the time of their lives.
- Convey brand ideals and message: Uniquely crafted gimmicks can be self-explanatory in terms of explaining the purpose of the occasion, and with adequate interactive and surprise elements, they aid event recall sufficiently.
10 launch gimmick ideas for a memorable show
1. Interactive AR/VR experiences: Take your guests on a ride to a different world, and give them a taste of how your new launch makes a ripple in the fabric of reality as they know it. Whether it’s a virtual showcase or product demo, or an AR Zoo or treasure hunt, these immersive setups are a great way to have your audience on the same plain for your launch to take off.
2. A ticket to Major Laser: Quite like the hit musical trio, a laser show never fails to impress. A well-done light and sound show can be cost-effective and capture the attention of a varied group, from toddlers to seasoned businessmen. LED projections and messaging are also perfect for setting the stage.
3. Custom event wall: A live event wall works as a digital archive of what the occasion entails, threading the highlights and the valued attendees in a beautiful symphony. From a custom Floating Wall and Digital Signage where guests can upload multimedia messages to a Photo Mosaic Wall that unveils a unique visual message, there are numerous options to choose from and make your event launch highly engaging.
4. Live art and performances: Another great way to draw the crowd in is with a live performance that the target demographic would best relate to, whether it’s a skit or acrobatics. You can also install collaborative art projects, whether it’s a simple digital graffiti or gesture-responsive 3D installations.
5. Social media challenge: Design a multi-stage social media contest that unites your online followers and in-person attendees. From a live scavenger hunt to a simple selfie challenge, such a strategy builds excitement and grants your launch greater visibility through digital traction and the use of event-specific hashtags. You may further install a Social Wall at the venue for everyone to keep up with the developments. Pair with influencers and popular celebs to take it up a notch.
6. Hologram humdrum: A futuristic hologram display is sure to win hearts and signal a ride straight to the wonderland. The hologram technology lends itself expertly to detailed imagery and projection, whether it’s an artistic take on the company logo or spaceships dancing overhead for a galaxy-themed launch party.
7. Digital lamp lighting: Engage the audience in a culturally rooted inaugural ritual, except it’s digital, so everyone in attendance can participate simultaneously. A Digital Lamp Lighter is an interactive screen that lights up for every guest present at the venue, and shines light on the launch.
8. Giant inflatables/props: Life-sized inflatables of the new launch, or a generic celebratory setup such as the champagne bottle, balloons, card and key openers, etc. add a fun element to the opening fanfare. You may also enact a giant ribbon-cutting or curtain drop that allows multiple people to participate at once.
9. Red carpet event: Turn the dial on the glam quotient by making it a red carpet event. Install a queue of Virtual Paparazzi for a grand welcome to every one of your guests, and capture these fine entries via the cinematic Slow-Mo Booth or the dynamic Glambot.
10. Anamorphic displays: Present a trailer to your launch, whether it’s via a 360-degree screen or a 3D billboard. Anamorphic animation is an excellent choice for a launch gimmick, presenting a neat visual trick that captivates every onlooker. With GoKapture, you can create your custom 3D content that best tells your story and takes the audience on an imaginative roller coaster ride!