How Augmented Reality Photo Booths Are Revolutionizing Event Photography
Introduction
Looking for a befitting event photography experience that will secure your brand activation goals while keeping it lively? Enter the Augmented Reality Photo Booth, a corporate event favourite that has been dazzling the world for a while now.
Gone are the days of basic photo booths with cheesy backdrops. In the realm of event entertainment and experiential marketing, each dawn brings with it a fresh wave of ideas and innovation. Riding this wave is the AR technology that is steadily giving a makeover to how we engage with our audiences, present our vision and communicate to the world. Let’s take a look at how the AR Photo Booth can be an incredible, immersive experience that blends the real and virtual worlds, creating unforgettable memories.
The use of AR in events
Augmented Reality is an immersive technology that allows guests to play with virtual elements, creating fun and engaging experiences, each of them unique in how the individual users interact with the elements. It also exhibits incredible flexibility via customizations with your brand logo, colors, and messaging, creating a memorable and impactful brand experience.
Corporate events, exhibitions and trade fairs have turned to AR Games for fun and automated lead generation and for increasing the attendees’ dwell time at their booths, enhancing their brand visibility and improving cold pitching. The AR technology has also resulted in interesting results in interactive installations and displays, such as gesture-controlled art, AR-modified stages and GoKapture’s fascinating AR Mind Reader.
Such innovations are a masterclass in fusing AR into creative and bespoke event solutions. What’s more? People love sharing such extraordinary experiences. AR event activations create highly shareable content, leading to increased social media buzz and brand visibility.
Augmented Reality Photo Booth: The Ace of Engagement
Imagine stepping into a booth and instantly being transported to a different world altogether. That’s the magic of an AR Photo Booth. With AR technology, these booths can skilfully overlay digital elements onto the real world, creating interactive and mind-blowing photo experiences with seamless integration. From virtual props and backgrounds to real-time filters and effects, the possibilities to be explored are endless:- The spice of variety: Sometimes, all that is needed to make an experience better is the delicacy of choices. It is nearly impossible to design a photobooth backdrop that every booth user will adore equally, so why not use the Augmented Reality Photo Booth to give them dozens of options to tickle their fancy? Whether it’s a Disney Cruise or a far-away exoplanet adventure, AR makes it a picturesque reality.
- Meet your idol: Suppose your brand ambassador is a gargantuan celebrity with too many commitments and schedule clashes to make it to every one of your promotional events. Or perhaps, you want to organize a virtual meet-and-greet for your attendees with their heroes and inspirations. The AR Photo Booth software can conjure a realistic, 3D image of whichever high-profile celebrity, superhero or Disney character would be the most sensational hit among your target audience.
- Smart brand activations: Potterheads might recall the infamous Mirror of Erised that showed people what they most desired in their hearts. Similarly, by choosing an array of 3D props to feature in the pictures, you can surprise the booth users with exciting and fun photos that will build much anticipation for the final result. Alternatively, you can incorporate various brand elements of yours to constitute this interactive event photography experience. Thus, the AR Photo Booth is a great medium to garner engagement for unique brand activations and themed events. You can also customize your own AR Filters with GoKapture for the same and promote at a much wider scale, amassing social media brownie points as well.
- Virtual trials par excellence: Another way you can excel at your experiential marketing strategy is by offering your attendees the closest possible feel of the products and services that you’re advertising. Whether it is a furnishing layout that a prospective customer might wish to see in realistic proportion to get a feel or luxury limited-stock sneakers an iconic sports star has been flaunting, an AR Booth gives a new definition to window shopping, makes it immersive and saves on logistics.
Conclusion
AR Photo Booths are not just a trend riding a temporary high; they are the future of event photography that is stably secure. By combining technology with creativity, you can create one-of-a-kind experiences that will leave a lasting impression on your guests. So, are you ready to revolutionize your events with the magic of augmented reality?