Augustinus Bader Makes Grand Entry at Ajio Luxe Wkend 2025

Augustinus Bader logo

The Ajio Luxe Wkend 2025 at Jio World Garden, held from January 10 to 12, was a star-studded night of glamour and beauty. This luxury lifestyle exhibition extravaganza witnesses a stunning display of home-grown and global brands, and likewise is frequented by beauty gurus, Bollywood darlings, skincare experts and more big names in the industry.

Professor Augustinus Bader, a lauded biomedical scientist trusted in the field of regenerative medicine, created his eponymous brand that has since its inception, changed the anti-aging skincare game. Voted “the greatest skincare of all time” by WWD Beauty Inc. in 2021 and 2024, Augustinus Bader is a relative newcomer in the market, that, through decades of research to bolster its offerings, has quickly established itself as “the one that works,” as the brand’s tagline goes.

From art and automobiles to fashion and food, the fifth edition of the Ajio Luxe Wkend saw various exclusive launches, skill-upgrading masterclasses and breathtaking runway shows. For this grand fiesta for lovers of all things luxe, Augustinus Bader wished to announce its grand entry in India with a spectacularly engaging ceremony. The brand approached GoKapture to help design an unforgettable experience that would endear the audience.

Our team opted for a best-of-both-worlds approach that combined gamification with exciting freebies to draw maximum hype at a social event of such mammoth scale. For this, we installed a custom interactive game, i.e., a Jackpot game vending machine in Mumbai. The game-based vending machine was a stellar display of the brand’s signature elements, allowing visitors to easily register and play to try to hit the jackpot. Those who did, were aptly rewarded with coupons and other goodies.

Check out the quality of our Game-based vending machine in Mumbai (Watch it in HD):

Our custom vending machine in Mumbai livened up the atmosphere at Ajio Luxe Wkend 2025 in the following ways:
  • A simple ‘feeling lucky’ chance-based game attracted all sorts of people to the booth, generating immense buzz.
  • The jackpot game was perfectly suited for this grand festival, allowing just enough time for visitors to dwell at the booth without getting distracted, maximizing lead generation.
  • The game was duly branded with the key elements of Augustinus Bader, including the colour of the game setup and the gameplay where the brand’s most iconic products themselves featured as elements in the game.
  • The gamified vending machine delivered a shareable experience that attendees enjoyed with their friends and also posted of their wins on social media, securing greater visibility online.
  • Simple yet effective event gamification ensured that the brand’s corner was constantly abuzz and resonant with cheer, drawing active participation from onlookers and gathering a steady crowd willing to engage.
  • A gamified experience and secured wins guaranteed that the brand would create an enduring image in the attendees’ minds and hearts through fond event recall.

Roll out the red carpet for your brand’s new success story to be written with GoKapture’s innovative event tech solutions such as IoT-powered activities and photobooths in Mumbai that can take up any social gathering, big or small, to the next level!

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