From Interactive Product Demos to Engaging Sensory Experiences: You can Have it All!

Buttons-based interactive walls have emerged as a new medium of reaching the masses where brands are required to interact with the people in large numbers. These interactive walls have multiple applications, ranging from malls, retail stores, museums and even corporates. They are aimed at grabbing the attention of the visitors from the very beginning of their experience- at first glance.

These buttons-based interactive walls are more than mere advanced marketing tools as they aim towards displaying multimedia content based on inputs from the viewers. They can harness the user’s input along with animations and sound effects to deliver an engaging experience to the visitors. Brands can display a variety of content using buttoned display boards which allows them to express themselves and be particularly engaging to the customers.

Once installed, these walls require little input from their businesses to record customer inputs and engage them in an interactive session. Whether it’s malls, a retail store or a promotional campaign, an interactive wall is an effective tool to allure customers and feed their inquisitiveness.

While some may mistake these interactive displays to be similar to other traditional methods of marketing, the only thing that can limit them is your own imagination. Buttons-based interactive walls offer their users a ton of options for customization. Moreover, these walls can be designed to fit in a variety of spaces and can be customized to target a particular type of audience. They also have a number of applications starting from a grumpy child guide to a voice assisted tour of a brand’s products. Interactive product demos are the prime highlight of this experience.

Some businesses tend to use these interactive walls to replace store attendants as they allow their customers to find the product that fits their requirements without having to spend hours in the queue or indulge in time consuming sessions of hit and trial. Interactive displays coupled with cameras and sensors even allow customers to try apparels and in real time, thereby adding to their convenience.

Interactive buttoned displays also help their users to record leads and other relevant information in real time. This helps the brands in recording business analytics and customer preferences to update their stock according to the changing dynamics of the market.