Cetaphil Touches Hearts This Valentine’s With Batak Pro
Love was in the air and so was Cetaphil’s charm for Valentine’s 2025! The brand put on a riveting pop-up display at various metropolitan locations across the country that garnered great interest.
As India’s top recommended brand by dermatologists, Cetaphil has amassed immense popularity and trust among people, particularly for its wide range of inclusive products catering to sensitive skin. Its range of skincare products is adapted for Indian skin, is child-friendly and formulated from the latest research in the field.
The brand is owned by a Swiss company called Galderma, and on this Valentine’s Day, it was on a mission to spread greater awareness among the general public via themed pop-up displays at several of India’s biggest malls, namely DLF Mall in Noida, Inorbit Mall in Hyderabad, Falcon City Mall in Bengaluru, Infinity Mall in Malad, Mumbai and South City Mall in Kolkata. For this occasion, the organizers partnered with GoKapture to help create a unique branded experience.
For three days, from February 14 to 16, we installed a custom Batak Pro in Bangalore and the four other locations to regale mall-goers all through the day. This fun test-your-reflexes Batak Pro was adapted for Valentine’s with LED hearts for lights that needed to be tapped to score points. The setup made for a lively interactive game that could be enjoyed by people of all ages without the need for any expertise. As the pop-up booth was erected to specifically promote the Cetaphil Bright Healthy Radiance range of products, the IoT-powered Batak Pro game, comprising beautiful pink heart-shaped lights, was a befitting activity to engage the crowd with.
Check out the quality of our custom Batak Pro in Bangalore and other cities (Watch it in HD):
Here is how our customized heart-shaped Batak Pro activity bolstered the Cetaphil pop-up experience:
- The interactive Batak Pro game was designed to be an apt fit for the pop-up booth set up with a tagline of ‘Choose your bright side’.
- The game was an excellent strategy for lead collection and for building hype among onlookers as well, allowing them to spend more time in the brand’s vicinity and heightening visibility.
- The activity was duly branded and seamlessly integrated with the booth, forming a cohesive and engaging brand experience.
- The gamified booth activity also made for a shareable experience that attendees enjoyed with their family and friends and also took to posting on their socials.
- This IoT-based event gamification ensured a constantly cheerful booth presence that drew active participation and gathered a receptive crowd.
- The interactive game made the most of the occasion, capturing the excitement around Valentine’s and channeling it to boost event recall for the brand.
Rewrite your brand’s experiential marketing story with GoKapture’s engaging event tech solutions such as photobooths, IoT-powered activities and VR Games that will help you craft unforgettable experiences.